Can you try to guess what most kids want to become when they grow up? No, it’s neither a doctor nor a teacher; it’s not even a lawyer or an actor. According to a survey cited by UK-based The Sun, three out of four kids want to become a YouTuber. The survey was conducted on 1,000 children aged between six and seventeen. Being a YouTuber is the most-desired job among these participants, with 34.2% of them opting for it.
This is a fine example of just how influential YouTubers have become, replacing traditional celebrities and television stars. This shift in influence is largely because YouTube stars are much more relatable.
According to Think with Google, 70% of teens on YouTube can relate to YouTube creators much better than traditional celebrities.
At the same time, even traditional celebrities – mostly singers and musicians – are getting tons of visibility through YouTube. The widespread use of the platform and the high engagement rate contribute to this, making it one of the best channels for influencers and celebrities to reach their audiences.
With 1.5 billion monthly active users and a billion hours of videos watched every day, YouTube is among the most popular social channels. In fact, people spend an average of 40 minutes a day on the platform, which is the highest among all of the main social channels.
Influencers and celebrities have been able to make use of the platform to monetize their influence, raking in millions of dollars in ad revenue and sponsorship videos. Brands benefit from this as well since some of the top YouTube channels have millions of subscribers, granting them high levels of exposure.
In fact, the top YouTube influencer, PewDiePie, now has more than 60 million subscribers. You can use the Top YouTube Influencers tool from Influencer Marketing Hub to track the subscriber growth in real time
Most Subscribed YouTube Channels
20. elrubiusOMG (35m subscribers)
elrubiusOMG (real name Rubén Doblas Gundersen) is a Madrid-based YouTuber who posts gaming and vlog videos for his millions of subscribers. He also puts out some comedy sketches too.
The channel has been around since December, 2011 and is massively popular in Spanish-speaking countries around the world.
19. Taylor Swift (35m subscribers)
She’s the most influential person on Twitter, and singer Taylor Swift is also massive on YouTube. As you’ll see in this list, musical channels are taking plenty of places.
Taylor Swift’s channel doesn’t have many surprises – it features her music videos, TV appearances, and behind the scenes footage.
18. JuegaGerman (36m subscribers)
Another Spanish-language YouTuber, next up is Chilean native Germán Alejandro Garmendia Aranis, better known as JuegaGerman. And this isn’t even his only channel on the list.
His JuegaGerman channel focuses more on gaming than his main channel, but it also includes comedy videos about weird things he buys online and joke compilations. The channel’s first video was uploaded in June 2013.
17. whinderssonnunes (36m subscribers)
Next we have whinderssonnunes (run by Brazilian Whindersson Nunes Batista), a channel dedicated to Whindersson’s comedy videos.
Active since 2013, Whindersson has built up a huge following over the years. Along with his comedy work he also posts vlogs, movie reviews, and his own songs.
16. Ariana Grande (37m subscribers)
One of the biggest pop stars in the world right now, it’s no shock to have Ariana Grande in this list. Not only successful on Instagram (she has one of the most liked posts of all time), clearly she’s found fans on YouTube too.
Her channel is like those of most pop stars, including her music videos, behind-the-scences footage, media appearances, and even the odd makeup tutorial.
15. Marshmello (38m subscribers)
Another musician on the list, next it’s Christopher Comstock, better known as Marshmello. The US DJ and producer is popular around the world, and that’s translated to millions of YouTube subscribers.
His account has the usual musician content such as music videos and publicity appearances, but there are also a few unique videos, including a drum tutorial for one of his songs and even a cooking video.
14. EminemMusic (38m subscribers)
World-famous US rapper and actor Eminem is next up. Proving again that YouTube is fertile ground for musicians, Eminem has brought in tens of millions of subscribers.
His channel is exactly what you’d expect. Music videos from throughout his career, trailers for movies he’s involved with, and interviews.
13. HolaSoyGerman. (39m subscribers)
The second appearance of Germán Alejandro Garmendia Aranis in the list.
What makes this position even more impressive is that there hasn’t been a new video on this channel in two years.
This channel is dedicated to comedy videos, generally commenting on aspects of everyday life such as studying, finding work, and parents.
12. Ed Sheeran (41m subscribers)
Another popstar in our midsts. The ginger-haired Englishman Ed Sheeran takes our next spot.
Just like Ariana Grande, it’s to be expected that such a household name would make the top 20.
Sheeran’s channels is the usual fare including his music videos, live streams, and videos about the man himself.
11. Badabun (42m subscribers)
Badabun is a Mexican channel with a range of content, which includes work with other YouTubers.
According to Wikitubia, the channel is well known for its ‘Exposing Infidels’ series where couples are interviewed about cheating on their partners.
10. Zee Music Company (42m subscribers)
Sticking with music, we have the Indian channel Zee Music Company (also not the only Indian music channel in the list).
The channel’s content is made up of music videos, some of which are from films and television shows. The channel says it’s aggregated over 220k hours of video content.
9. Dude Perfect (45m subscribers)
Next up is Dude Perfect, a sports entertainment channel run by five guys from the US. They originally started with basketball trickshot videos, but they’re now one of the most popular YouTube channels in the world, and the second most popular sports one.
Dude Perfect make videos on a whole range of stuff, although sport is still a main focus. On their channel you can find content about drones, lasers, and, of course, trick shots.
8. Justin Bieber (46m subscribers)
Pop clearly gets you far on YouTube. Next we have child music sensation turned just regular music sensation, Justin Bieber. Bieber was actually discovered on YouTube, so it makes sense for him to be so far up the list.
His channel’s videos are what we’ve come to expect from musicians: music videos, promo material, interviews, and behind the scenes footage.
7. WWE (48m subscribers)
WWE, or World Wrestling Entertainment, is the most popular sports channel on the list.
Hugely popular the world over, WWE have pulled in tens of millions of subscribers from every corner of the planet.
The WWE channel has recaps of recent matches, full matches, and plenty of footage from their archives, including classic fights and interviews.
6. Canal KondZilla (51m subscribers)
Back to music, this time we’ve got Konrad Cunha Dantas’s channel Canal KondZilla.
Dantas is a music video producer and owner of KondZilla Records, and he posts music from KondZilla on his channel.
Centered around the funk ostentação genre, the popularity of this music has translated well to YouTube. The channel unsurprisingly includes loads of music videos, plus some behind-the-scenes footage.
5. SET India (55m subscribers)
Into the final five and we have Sony Entertainment Television, or SET, India.
Obviously Sony-owned, this Hindi-language channel is run by the Indian television channel of the same name.
The channel has what you’d expect from a TV channel including full episodes of TV shows, teaser trailers, and episode clips.https://www.youtube.com/watch?v=Km5j7WKsDE0
4. Cocomelon – Nursery Rhymes (58m subscribers)
Our only children’s channel in the list, it’s high position represents how much young kids watch YouTube videos. The platform has become an easy way for parents to keep their kids entertained, especially with its autoplay feature. (Note: This trend isn’t always good.)
The channel itself has exactly what its title suggests. A huge bank of nursery rhymes about a range of subjects, featuring CGI characters and locations in a cartoonish design.
3. 5-Minute Crafts (60m subscribers)
Into the final three, and we have 5-Minute Crafts, a DIY channel that covers a whole range of subjects.
Originally started in 2016, it’s gone from strength to strength since and is the most subscribed to channel of its type.
Along with craft videos, 5-Minute Crafts also includes life hacks for every part of your life, along with content for kids and parents.
2. PewDiePie (100m subscribers)
Our last individual YouTuber on the list is Felix Arvid Ulf Kjellberg, better known as PewDiePie.
By far the most famous YouTuber in the world, in part thanks to a number of controversies and his rivalry with another channel, T-Series, he’s also one of the highest earners on the platform.
PewDiePie’s main focus is gaming, including livestreams of him playing. He also does a lot of vlogging, collaborations with other YouTubers, and his own meme review series.
1. T-Series (110m subscribers)
For 1,920 days PewDiePie was the most followed YouTube channel. And then came along T-Series, a record label and film production company from India. Despite PewDiePie trying his hardest to stay ahead of T-Series, he’s now far, far behind.
The content on the channel is a huge collections of music videos, film, clips, and trailers from T-Series creative output. Only time will tell if PewDiePie can ever retake the top spot.